ZAHRA, Surti; TABRONI, Tabroni; TUNAVISA, Zakia. PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK GULA AREN MEREK ARENTA NUSANTARA DI MUNJUL KABUPATEN PANDEGLANG. Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside, [S. l.], v. 4, n. 3, p. 408–433, 2024. DOI: 10.53363/yud.v4i3.110. Disponível em: https://yudishtira.gapenas-publisher.org/index.php/home/article/view/110. Acesso em: 20 jun. 2025.